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DESIGN
Hong Kong Hottie
The maven behind the territory’s prime new real estate
One of Londoner Tara Bernerd’s most vivid childhood memories is flying into Hong Kong’s Kai Tak airport. “I first arrived at age 11,” says Target Living’s chairman and head of design. “This city has such energy and excitement. I used to travel with my father to China, to Shanghai, during those trips. Hong Kong is part of my heritage.”
Bernerd is extremely well connected. She is the daughter of UK real estate magnate Elliot Bernerd, she has been married to the son of Lord Jeff rey Archer, and was once business partners with Philippe Starck. But the British designer has made her own connections, winning awards including the 2005 Andrew Martin International Interior Designer of the Year Award, starting Target Living with architect Thomas Griem, and most recently, working as contributing editor of British GQ.
Lauded for her work on projects in London such as Chelsea’s Marco restaurant and refurbishing casino Aspinalls in Mayfair, she is now taking her talent across the globe, heading up the interiors for Hong Kong’s swankiest new address, The Westminster Terrace.
Developed by Grosvenor Asia, Westminster is a 59-unit, all-duplex residence in the heart of the territory on Castle Peak Road – it’s also Bernerd’s Hong Kong debut.
“There is such a tycoon flavour to design in Hong Kong – lots of rich marbles and gilding,” says Bernerd. “Recently, with restaurants like Sevva and The Pawn, there is a contemporary edge coming in. I married the two with Westminster’s penthouse design. I’m trying to speak to a new generation.” Needless to say, they are listening. – Rebecca Lo The Westminster Terrace is set to launch in Spring 2010, www.grosvenor.com; Target Living, www.targetliving.com
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