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A ROYAL VISIT During the recent World Travel Mart (WTM) in London, HRH Princess Ubolratana Rajakanya Siri Vadhana Phannavadi graciously visited the Bangkok Airways exhibition booth. ML Nandhika Varavarn, the airline’s Vice President of Corporate Communications, greeted and presented Her Royal Highness with souvenirs, supported by her team of executives.
This was the eighth time that Bangkok Airways had held a presence at WTM, having attended the show for the past seven consecutive years. The airline focused on promoting holiday destinations in and around Thailand, as well as its new non-stop Bangkok-Hiroshima service. Koh Samui Island, the airline’s key hub out of Bangkok, was also highlighted for its accessibility. The airline currently operates four flights a week to Koh Samui from Hong Kong and six flights a week from Singapore, and is planning to increase this to a daily service during 2006.
NEW GATEWAY TO JAPAN
Bangkok Airways recently inaugurated its new non-stop service between Bangkok and Hiroshima, which will operate three times a week (Mondays, Wednesdays and Fridays).
By opening this route, Bangkok Airways will be the first airline from Thailand to serve the Chugoku-Shikoku district, one of Japan’s most economically prominent areas. Furthermore, it will be the fift h direct air route operated between Thailand and Japan, after Narita, Kansai, Nagoya and Fukuoka respectively.
Mr Prasert Prasarttong-Osoth, Bangkok Airways President and CEO, explained that this is the first time that Bangkok Airways has opened a route to Japan and that Hiroshima represents a new gateway into the country from Thailand. Hiroshima is viewed as having great potential for tourism, boasting two important World Heritage Sites – the A-Bomb Dome and the Itsukushima Shrine on Miyajima Island. This is in line with the airline’s aspiration to seek cultural destinations around Asia and to enhance two-way traffc between the two countries.
Hiroshima is the fourth new destination that Bangkok Airways has introduced in the past 12 months, and follows the opening of Bangkok-Zhengzhou, Bangkok-Hangzhou, and Samui-Hong Kong earlier in 2005. For more information and reservations, please call 1771 (within Thailand) or +66 (0)22 655555, or visit www.bangkokair.com.
LAUNCH OF FLYERBONUS PROGRAMME
Bangkok Airways recently announced the launch of its first ever loyalty programme, entitled FlyerBonus, at a press conference attended by several of the company’s corporate partners within the hotel, credit card, and travel-related businesses.
The airline, dubbed “Asia’s boutique airline”, has purposely planned two launch phases. The soft launch on 1 December was designed to create market awareness of the programme, while the offcial launch on 1 January was selected to coincide with the New Year celebrations.
Mr Prote Setsuwan, Bangkok Airways’ Director of Marketing Strategy, described how this programme is the airline’s latest strategy to secure the loyalty of its frequent travellers. The FlyerBonus programme is therefore designed to be particularly benecial to clients who reside in and around Thailand. “This programme also covers trips made on Siem Reap Airways International, which is one of our several partners,” revealed Mr Prote.
FlyerBonus offers a complete online service, from paperless members’ registration to news and updates available through the user-friendly website at www.bangkokair.com/fyerbonus.
STRIKE NIGHT THANK-YOU
Bangkok Airways’ recent “Strike Night” party at Major Bowl, Central World Plaza, drew together over 200 celebrities and members of the press, who teamed up for a bowling game accompanied by some amusing specially composed rules.
Presiding over the annual event, ML Nandhika Varavarn, the airline’s Vice 
President of Corporate Communications, revealed that the idea behind the party was to join together and thank all of the press who had worked closely with Bangkok Airways throughout the year. “Each year we try to come up with a dif erent theme to make each ‘Thank the Press’ party as enjoyable as possible,” explained ML Nandhika.
Alongside the bowling, entertainment included a singing contest, a comedy show and a prize draw that included air tickets and packages from several luxury hotels.
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